Marketplace / Owned channel margin

Contribution margin per SKU — the basis for ad-spend decisions. Sold at MAP, we fulfill. Formula: MAP − landed_cost − (MAP × marketplace_fee) − shipping − (MAP × royalty). Dropship and wholesale economics are intentionally excluded — those are a separate channel-comparison view.

Configure marketplace fee, royalty tiers, and shipping rules in Margin Settings.

Per-SKU contribution margin — marketplace (24% fee)

Marketplace / dropship economics. Landed cost = snapshot value when present, else wholesale ÷ 1.4. Shipping resolved from category/SKU rules; marketplace fee from brand settings (default 24%). Paid-social readiness above uses the separate D2C margin (9% fee) because ads drive Travellty.com.

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